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About Us

 
Dessislava Dimitrova, Lawyer

What do you do at Ad Hoc?

I am a boss – I get to handle the most complicated cases and it’s my responsibility to make sure our clients and colleagues are happy.

What is law for you?

As a child, I harbored notions that law and justice were the same thing. What my two decades of legal experience taught me, however, is that law is much more than justice and yet it’s nothing without it. After 10 years of serving top-tier corporations, I finally turned to consumer protection. Being on the side of the rich and powerful is easy. The real challenge lies with siding with the weaker and overcoming the ingrained public bias that they are essentially helpless.

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What’s your favorite part of the job?

Seeking answers to yet-unanswered questions – researching, building arguments and strategies. And, of course, the positive feedback from our clients saying we justified their trust and surpassed their expectations.

What made you open a law office of your own?

I needed a change, I wanted to work by my own standards, so I put together a team of lawyers at heart. With a law office of our own, we get to pick our cases and clients and so defend positions we deem equitable and important, even when the effort is strenuous and the chances slim.

Is there a specific case you fancy working on?

I don’t really fancy any case or client in particular, they find me themselves, often after no one else had dared take up their case. I have a soft spot for courageous clients and complex cases with a pinch of cause.

What’s your idea of rest and recreation?

Rest is one art I never mastered.

Name one thing you can’t do without.

I can’t do without sleep, much as I try.

 
Anna Georgieva, Lawyer

What do you do at Ad Hoc?

Everything that falls under the stereotype of being a lawyer, as well as everything outside of it.

How did you choose law as a career option?

I wanted to do something meaningful and challenging. Knowing means being able to shape and tailor the environment to suit you, rather than vice versa, and legal knowledge is an excellent springboard to that end.

What was your first encounter with law that won you over?

Every encounter with law should be like a first one – experience and well-tried strategies are an asset, but one should make sure to never underestimate a case and to always approach it with an open mind.

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When did you feel proud of being a lawyer?

For me, there’s no such thing as “the lawsuit of my life”. It’s rather those small moments, when someone thanks you for a job well done.

What’s your favorite part of the job?

It’s the court hearings, because of the challenge – you have to keep your cool and think on your feet.

Is there a specific case you fancy working on?

I fancy any case with a cause, entailing a clash of values and not money. I embrace every opportunity to fight for what is fair and just and to be, as they say, on the side of good.

What do you do in your spare time?

Being the rare luxury it is, I do my best to idle it away.

Name a couple of things you can’t do without.

Chocolate and cartoons.

 
Plamen Atanasov, Consultant

What do you do at Ad Hoc?

Apart from the legal work involved, my qualification and experience in other areas allow me to add value to our legal product through other types of services as well.

What made you choose law?

Over the years, I have been involved in quite a number of social endeavors and, ultimately, every single one of them fell back on law. In those moments, I felt like my hands were tied and it was then that I realized its profound significance and power.

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What’s your favorite part of the job?

Researching CJEU case law in the context of a particular case.

Is there a specific case you fancy working on?

It could be any case, as long as it has something to do with a public cause or a product of significance to humanity. Such projects demand thinking outside the box and make legislation break new ground. A good example in this respect is technological progress, which brought about a qualitative change in data protection legislation (GDPR).

What’s your idea of rest and recreation?

I love nurturing my plants, they are my zen garden.

Name a couple of things you can’t do without.

Astronomy and Formula 1.

 
Jack Russel, Protection and Control Officer

What do you do at Ad Hoc?

I walk around, I welcome people, I see them off, I supervise the work flow and I wonder just at whose feet to lie down. They usually hide me from clients, but sometimes I do manage to break free and make an acquaintance.

How did you choose to pursue law?

Well, I was born into the luck of being a lawyer dog.

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What’s your favorite part of the job?

It’s when my colleagues are having a snack – no one can resist my melting eyes.

What do you do in your spare time?

In the summer, I relish a good walk outdoors and, in the winter, I love lounging by the fireplace.

What is it you can’t do without?

I can’t do without my lawyers.